Thrive Talks Webinar: Developing a Marketing Strategy
This course is the first module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”
The workshop is presented in partnership with Brooklyn Arts Council.
September 21, 2021
11:00am – 1:00pm
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent. The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. During this course, you will:
Define the “why” behind why you are in business
Map out your customer using a customer persona
Develop your unique value proposition (UVP)
Write and deliver an elevator pitch
Understand the value and role of digital marketing in a business strategy