Bringing J’Ouvert to the Forefront: Make Media “Write” For You

Veteran media communications specialist Glenda Cadogan will give tips to community-based organizations (CBOs) to move the needle in their direction, help them access media by taking advantage of available opportunities, and make the media “right/write” for them. 

Historically, gaining access to media has been challenging for small organizations in communities of color. The monkey’s wrench has always been a dual squeeze, in that paid media is outpriced for these community-based organizations and free media, unfortunately, is not colorblind. This translates into the real world; it takes a Herculean effort for CBOs to have their work advertised, resulting in many great programs and projects becoming the city’s best-kept secrets. In this workshop, tips will be given to help CBOs move the needle in their direction. Learn ways to access media by taking advantage of available opportunities …and make the media “right/write” for you.

This workshop will explore:  

• Categories of media 

• Press releases 101

• Different communication tools, i.e. press releases, media advisory, op-eds, and articles  

• The use of PSAs

• Community journalism

• Tips on submissions

The workshop will be curated by Glenda Cadogan, a veteran media communications specialist with more than 20 years’ experience in the business. Miss Cadogan heads Mauby Media Services and has written for many publications—current and defunct—in the city including The New York Daily News, Amsterdam News, Black Elegance Magazine, Caribbean Life and Carib News. Her expertise also extends to political communications, having been the engineer behind successful media campaigns for the election of State Senator Kevin Parker and Assembly Member Diana Richardson. among others.   

Register in advance for this webinar by clicking here. After registering, you will receive a confirmation email containing information about joining the webinar.